Save the Redwoods League has always been about getting people outdoors to experience the wonders of nature — it’s been part of our mission since 1918. So when we heard about REI’s awesome #OptOutside campaign, we were inspired to help! In case you hadn’t heard, REI will be closed on Black Friday, giving their employees a paid day off to get out and enjoy nature — and they’re asking customers to opt outside too.
REI President and CEO Jerry Stritzke wrote, “We believe that being outside makes our lives better. And Black Friday is the perfect time to remind ourselves of this essential truth. We’re a different kind of company—and while the rest of the world is fighting it out in the aisles, we’ll be spending our day a little differently. We’re choosing to opt outside, and want you to come with us.”
I couldn’t agree more. For years, the League has offered our employees two “Redwood Days” a year; days out of the office to visit a redwood park and spend time in the forest. We’ve long believed that a day in the redwoods improves our well being, and our Redwood Days help to inspire our team and connect them directly to our mission.
We want you to have a redwood day, too! So we’re partnering with California State Parks to encourage you to #OptOutside #IntoTheRedwoods.
On Black Friday, visit any one of California’s 49 redwood state parks on us. Whether you’re with family or friends or flying solo, the iconic redwood forest is the perfect place to unwind, find some peace, and create a new Thanksgiving tradition. There’s still plenty of time for holiday shopping, and we hope that this day, in the afterglow of counting our blessings, can be about so much more — that it can help remind us of the beauty in the world.
So this Black Friday, let’s all take a redwood day. Let’s skip the crowded aisles of holiday shoppers and start the holiday season spending time with loved ones, giving to causes we care about, appreciating moments of beauty and joy.
Let’s choose a better way to spend this day. On November 27, let’s opt outside — into the redwoods.
See you in the forest,