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All Leaders & Experts

Jessica Carter

Senior Program Director

Jessica Carter’s career is grounded in the importance of outdoor access for our collective well-being. She joined Save the Redwoods League as director of parks and community engagement in 2018 after spending a decade with the National Park Service. There, she served as chief of business management at Golden Gate National Recreation Area, growing partnerships to enhance visitor access and community programs. She also led partnership development for a $38 million Alcatraz embarkation site and visitor welcome center.

“I’ll never forget the first time I went to Muir Woods National Monument after starting my job with the National Park Service. Being surrounded by the majestic redwoods in the deep quiet of the forest was powerful,” says Carter.

Carter received her M.B.A. in Strategic Management, Sustainability/Corporate Social Responsibility from the University of California, Davis and her B.A. in Sociology from the University of California, Berkeley. Her expertise in managing nonprofit, commercial, and interagency partnerships helps Save the Redwoods League expand and improve redwood parks and deliver resonant access, interpretation, and education programs. She oversees this integrated approach to redwoods access on key properties currently owned by the Save the Redwoods, including ‘O Rew, Alder Creek, and Harold Richardson Redwoods Reserve.

Carter’s work engages communities that have historically been underrepresented in the conservation movement and that have faced barriers to enjoying parks and nature. By closely collaborating with park agencies, Tribes, and diverse communities, Carter helps Save the Redwoods League provide meaningful opportunities to connect with the redwoods.

“As the world becomes increasingly diverse and complex, everyone deserves the chance to experience redwood forests because people have always been an integral part of the redwoods ecosystem. Bridging equity gaps not only serves conservation, but also plays a key role in the wellness and prosperity of our society at large. Fostering inclusive and inspiring experiences in the outdoors is foundational to Save the Redwoods League’s mission.”

Fog over redwood forest

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