Forever Forest: The Campaign for the Redwoods
Save the Redwoods League launched Forever Forest: The Campaign for the Redwoods in 2017 with a goal that would have been challenging in any era: $120 million to not only protect the best of the remaining old-growth coast redwood and giant sequoia forests, but to also begin growing back what we have lost in the last century. It was a Big Idea, one that we hoped would lay the foundation for a new era of redwoods conservation.
When we started on this journey, we couldn’t have imagined the challenges that all of us have faced in the last two years. And yet through all of that, our redwoods have stood as symbols of resilience and triumph. We not only drew strength from these great forests, but we also rallied around them, unified by the notion that through the redwoods we can create a better future for ourselves and those who come after us. Donors generously gave to the campaign, eager to contribute to something larger and more meaningful than any of us.
Forever Forest: The Campaign for the Redwoods greatly exceeded its goal, raising more than $139 million. It’s a great testament to our collective will to shape the future, and we are truly grateful for the trust you’ve placed in us.
The Forever Forest Campaign has:
- Accelerated the pace and scale of redwood forest conservation
- Protected the important remaining old-growth coast redwood and giant sequoia forests
- Safeguarded entire redwood forest landscapes forever
- Launched the restoration of young forests to become the old-growth forests of the future
- Enhanced the health and ecological condition of working forests
- Led transformative research in redwood forest ecology, forest regeneration, and to understand the impacts of climate change
- Reimagined our redwood parks to inspire future generations with the beauty and power of nature
FUNDING THE VISION
Here is a planned financial breakdown of the original goal of $120 million set for the Forever Forest Campaign. Every dollar raised is going directly into our programs to protect and restore redwood forests, and connect people to California’s most iconic landscapes.
- Safeguard the remaining old-growth redwood forests
- Double the size of coast redwood forests across California
- Protect working forests and secure the forest footprint
- Restore young forests to become the old-growth of the future
- Leverage science to set new standards for redwood forest stewardship
- Fund transformative coast redwood and giant sequoia research
- Discover the connections between redwoods and climate change
- Create world-class redwoods destinations
- Develop education programs that inspire the next generation of redwoods enthusiasts and stewards
- Inspire all people with the peace and beauty of nature, making our communities stronger and healthier
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My wife Carol and I have been lucky enough to travel extensively and explore many of the great forests of the world. And while we have marveled at the natural beauty we encounter on our travels, we keep coming back to the redwoods as perhaps the most inspiring of all the forests we have visited—a forest that is literally in our own backyard.
We believe it is our responsibility as global citizens to protect the natural wonders of the world, and for us that means California’s coast redwoods and giant sequoia. That is why we have made our commitment to the Forever Forest Campaign and we hope others will follow our lead and make this a priority in their own philanthropy.”
I grew up in Humboldt amid the serenity of the redwoods, but my husband, a Vietnam veteran, didn’t. When we first met, he had such a debilitating case of post-traumatic stress disorder that he couldn’t step into a forest without being overcome with fear and anxiety. He carried this burden for many years.
Then, with his hesitant agreement, I took him into the redwoods, and we spent the night under the canopy. He felt the awe, beauty, and peace these forests provide. And for the first time since the war, his experience of the forest was not one of fear, but of healing and gratitude.
Since that day 40 years ago, we have supported Save the Redwoods League. We know that countless others have had similarly transformative experiences amid these giants. We know our healing isn’t unique—but the old-growth redwood forest is. We’ll always be its protectors.”
THANKS TO OUR DONORS
As of March 31, 2022, we have raised $139 million toward the Forever Forest Campaign goal of $120 million, and leveraged $60 million in public funding to support our work.
Together we have accomplished so much for our coast redwood and giant sequoia forests: